Both Brains and Design Thinking

November 3, 2009

We need right-brain creativity paired with left-brain analysis  if we are to innovate in turbulent times. This is the conclusion reached in a recent Harvard Business Review article where  companies that are structured to support left-brain/right-brain partnerships sustain creative breakthroughs year in and year out.
The idea of bringing together opposites, or at least merging disparate [...]

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Dog-Eared Books: What’s In Your Reference Library?

October 13, 2009

Have you stopped marking-up dictionaries, saving how-to manuals, and turning the corners on reference books? Has the Kindle, Evernote, Instapaper, or even social networks changed the way you collect, annotate and archive reference material?
I’m a voracious reader, and although I continue to invest in non-fiction written on dead trees (Chris Brogan’s Trust Agents and Mitch [...]

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Framing a Social Business Strategy

October 7, 2009

I had my “ah ha” moment today when Esteban Kolsky put forward a model summarizing the relationships between Social Business Strategy, Social Business Design, Enterprise 2.0, and Social CRM. Although there is still significant discussion taking place (and more than a handful of additional terms and definitions being thrown about), I like the direction the [...]

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The line between “personal” and “professional” profiles

September 27, 2009

I’ve modified my approach to how I engage on the social web. Like many, I was  concerned by the merging of personal and professional personas brought about by new tools and opportunities for engagement. I had been successful in fencing-off specific channels for personal posts (i.e. Facebook), and for professional networking (i.e. LinkedIn). However, recently [...]

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Questions that keep us up at night

September 17, 2009

“Once we get them to the site, we want to keep them there.” This was the mantra of early website strategists and marketers. Attract visitors to the site and hold them there as long as possible. A customer-centric approach was rarely supported.
Web 2.o technology and the social web changed the way we think about our [...]

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Is the Social Web like Bouillabaisse or Chili?

September 7, 2009

Participating in the social web is like cooking chili. There are no recipes to follow, but a keen understanding of cooking fundamentals will ensure success.
I love to cook. To be more specific, I love to prepare dishes that require little adherence to formulas, formats or directions. This means that although I’ve been known to brew [...]

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Program vs. Project Management in Marketing

August 31, 2009

Within interactive marketing teams, program managers who can lead projects, and project managers who can exercise creativity and strategic thinking, are a must as organizational focus and priorities increasingly shift to the digital channel, and teams are asked to do more with less.
Website programs have become core business functions. They have become “products”, with a [...]

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Who inspires you from the past 100 years?

August 24, 2009

Inspiration can come from many sources – art, nature, family, religion. However, if you had to select an individual from the past 100 years who has significantly influenced you or how you conduct business, who would you pick?
Whether for personal or professional inspiration, I’ve always been drawn to the pioneering spirit of explorers and entrepreneurs [...]

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The Hedgehog and the Platypus

August 17, 2009

As I consider what makes great digital marketing teams, the hedgehog and the platypus have become perfect stand-ins as I evaluate the merits of generalists vs. specialists in B2B organizations.
To be clear, I consider hedgehogs, defined by their omnivorous diets, to be generalists (not constrained to following single ideas). This definition is a bit different [...]

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The Breeze Between the Knees

August 10, 2009

I’m completely fascinated by the Utilikilt. Besides being quite comfortable (I own three), I’m less interested in their fashion-forward appeal and rugged, everyday riff on traditional Scottish garb, than I am in how these male un-bifurcated garments have become a growing social phenomenon, inspiring debate, creating a common symbolism among its wearers, and who’s growth [...]

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