Photo credit: Alicia Burgett
I had my “ah ha” moment today when Esteban Kolsky put forward a model summarizing the relationships between Social Business Strategy, Social Business Design, Enterprise 2.0, and Social CRM. Although there is still significant discussion taking place (and more than a handful of additional terms and definitions being thrown about), I like the direction the conversation is moving.
I’m always looking for ways to frame complex discussions so that a baseline “jumping off point” is preserved as I move deeper into discovery and analysis. Perhaps it’s the INTJ in me, but I rely on good graphics and conceptual buckets to ground my initial exploration. My fingers are permanently stained from whiteboard markers.
Therefore, after drinking from a fire-hose and working to synthesize discussions taking place under various Twitter hashtags (i.e. #scrm, #sbd, #e2.0, etc.) and related blogs, Esteban’s conceptual framework is useful when I think about the incremental steps to realizing a social business.
Along with all RightNow employees, I’m tasked with executing ideas to continue our innovative streak. Developing a social business strategy is a logical next step forward.
What does a social business strategy mean to you? How do internal and external functional strategies fit into this puzzle?
